OUR SOLUTION

With Opportune Digital location-based marketing technology you get a unique view of physical consumer behavior, like where they are, where they’ve been, and predict where they may go next and even account for localized weather conditions. All giving you the tools and insights to make smarter decisions for your business. 

How We Do It

People

Places

Performance

It all starts with an accurate understanding of where someone is.  When someone uses a location-enabled app our technology verifies the location signal for precision and accuracy. Each signal is run through a patented, location verification process, removing inaccuracies, and analyzing consumer patterns. This yields precise mobile location targeting data you can trust.

Next we match these signals to places. A proprietary mapping technology mimics the real-world so we can tell precisely whether a person is in a store, in the parking lot, or within walking distance of a location. This allows us to distinguish a passerby from a potential customer. With access to technology this powerful, marketers can take better action on offline behaviors.

All this adds up to measurable performance. Whether that’s driving traffic to your site or foot traffic to your store, increasing sales, or enabling you to plan, predict and prepare for real consumer behavior. Your business doesn’t need guesses. It needs the reality on the ground. So, let us show you the amazing things we can do with location data that fits into your local budget. 

Reach Your Market

Opportune Shoppers

Retail | Auto | Home Niche Audiences

We find you retail, auto and home shoppers based on real world visitation behaviors. In retail In-store shopping is far from dead, in fact, the majority of purchases still occur offline. The average auto-shopper visits two dealerships before purchasing a vehicle. The average homebuyer uses their mobile devices throughout the entire buying process. Our solutions keep your store, auto dealership and real estate service top of mind.

Opportune Enthusiasts

Dining | Sports and Fitness | Entertainment

We find you dining, sports and fitness and entertainment customers based on real world visitation behaviors. When someone is looking for a place to eat, location of a restaurant has the most impact on their decision. Location intelligence allows you to find people who are actually attending a gym or at a sporting event. When you know your audience’s location it ensures you reach as many entertainment attendees as possible. Our solutions keep your restaurant, sports,  fitness and entertainment service top of mind.

Location Strategies

Choose from hundreds of customizable options including the audience targeting with 128 segmented groups, location targeting with 5 million places mapped from chains to mom and pop locations across the U.S. or a cost per visit strategy  when you only pay when an in-store visit occurs. 

Proximity Targeting

Reach people around a store. Give users within a 0.1-3 mile radius around your store directions to drive them inside.

Competitive Conquesting

Reach a customized list of competitors’ locations. Target people who have visited your competitor locations.

Audience Targeting

Reach Behavioral Audience groups based on past visitation. For example, Millennials, auto buyers, frequent diners, etc.

Social Retargeting

Reach unique audiences you've already showed your message to and retarget those customers on Facebook, Instagram, etc.